Music News: Dickies Named Official Durable Apparel Partner of the 2026 Rockstar Energy Open

 Dickies Named Official Durable Apparel Partner of the 2026 Rockstar Energy Open

Iconic Workwear Brand to Bring Custom Fan Experiences, Limited Edition Merchandise and Signature Skateboard Best Trick Cash Jam Competitions To Downtown Portland

PORTLAND, Ore. (August 5, 2026) – Dickies is joining the 2026 Rockstar Energy Open as the festival's exclusive durable apparel partner, bringing its signature workwear and longstanding connection to skateboarding to one of the sport's premier competitions, taking place August 14-16 at Portland's Waterfront Park. 

As part of the partnership, Dickies will introduce the Dickies Street Best Trick Cash Jam and Dickies Park Best Trick Cash Jam, two fan-favorite competitions that spotlight the creativity, progression and technical skill of the world's top skateboarders. Marking the first time the event's Best Trick competitions have been presented by a skate brand, the Dickies Cash Jams will recognize standout performances across both Street and Park disciplines while bringing fans even closer to the action.  Festival attendees can also customize Dickies apparel at an interactive activation, shop exclusive Rockstar Energy Open merchandise built on signature Dickies styles and experience the brand throughout the festival.

"Dickies has long been embraced by skateboarders for its authenticity, durability and connection to the culture," said Christian Thomas, Director of partnerships, Rockstar Energy Open. "This partnership is a natural fit and allows us to create meaningful experiences that celebrate the creativity, individuality and DIY spirit that define both skateboarding and the Rockstar Energy Open."

"Dickies has always been rooted in communities that value hard work, creativity and self-expression," said Joey Gabbay, CEO of Bluestar Alliance. "The Rockstar Energy Open is one of the most exciting celebrations of modern skate culture, and we're excited to connect with athletes and fans through experiences that embody our shared values."

Now entering its third year, the Rockstar Energy Open continues to bring together the next generation of skateboarding phenoms, world-class legends, and the music shaping today’s youth culture for a free, three-day celebration built in partnership with Rockstar Energy. Through fan-first experiences and exclusive competitions, Dickies will help create an experience that celebrates the culture at the heart of skateboarding. 

For event information, athlete announcements and festival updates, visit RockstarEnergyOpen.com and follow @RockstarEnergyOpen on social media.